Jo Boswell

Industry experts share their opinion on the CX trends and challenges that will drive businesses in 2022 While customer experience (CX) has the prime focus of companies in 2021, has it impacted customer lifetime value? It’s time brands align CX to their core business values as customers want the best experience possible, not just attention […]

Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90 per cent of companies have a CXO as compared to the 65 per cent in 2017. With hundreds of books in the markets and keynote speeches on CX, there is no […]