“Some things shouldn’t be shared. iPhone helps keep it that way. Privacy. That’s iPhone.” Last year, Apple made its purpose clear in this privacy-focused ad tagline. And with the latest iOS update being downloaded on millions of phones worldwide, brand advertisers are trying to keep calm. Last year, Apple rolled out the App Tracking Transparency […]
It wasn’t just a good third quarter for Apple, but was, in fact, its best-ever as the tech giant blasted past analyst forecasts for revenue, earnings, iPhone sales, services that saw Apple nearly double its profits. “We continue to be heartened by a customer’s response to the iPhone 12 lineup. We’re only in the early […]
Apple Music listeners on Android can now take full advantage of the Dolby Atmos spatial audio and lossless-quality streaming features that debuted on iOS, iPadOS, and macOS over a month ago. According to the report, a new app update for Android will be adding support for both features. Apple has included all the same warnings […]
YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
Mobile gaming group Zynga, owner of hundreds of popular iPhone applications, is buying the advertising technology platform Chartboost for $250 million in the latest example of how changes to Apple’s privacy rules are shaking up the tech industry. The iPhone maker now requires every app wanting to track personal data and share it with third […]
Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]
