Instagram

The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.

The integration enables NetHunt CRM users to create customer records in the CRM from chats and comments across the messengers. NetHunt CRM released direct integrations with WhatsApp and Instagram, enabling all chats across the channels to be managed from within the CRM interface without the need for manual entry of customer data and communication logging. […]

Brightcove is integrating with Shopify, Instagram and Salesforce to help companies drive revenue by powering their ecommerce operations with interactive video Brightcove, a streaming technology company, introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with […]

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?

The tools and resources are available across the Middle East and North African (MENA) region. Instagram announced new tools and resources designed to support parents, guardians and teens on the platform. The tools and resources are available across the Middle East and North African (MENA) region. The new suite of supervision tools will allow parents […]

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]

FanIQ, the direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimisation tool. Built specifically for mobile-first advertising, FanIQ LP tracks campaign performance on Snap, TikTok, Facebook, Instagram, YouTube, Google Display Network, and Twitter. FanIQ sells through all major primary ticketing platforms including […]

Twitter is talking about Super Followers, and TikTok is offering subscriptions for live streams. How does the members-only element affect marketers? Twitter has always been proud of the sub-cultures it manages to connect. The brand is now rolling out a new subscriber-only element for creators to offer more to their Super Followers by adding a […]

Meta has announced some new options to help brands utilise its messaging tools, including improved ad creation on WhatsApp, the merging of WhatApp messages into the Meta Business Suite inbox and quote requests on Instagram. Improving the WhatsApp ad creation flow, businesses will soon be able to create and launch their campaigns in the WhatsApp […]

Whether the metaverse takes off or fails yet again, one thing is certain – influencers have much to gain From a trip into outer space and a hike in the most dangerous parts of the Amazon forest to a front-row seat of Beyonce’s concert 1000 miles away, the metaverse can make the most extraordinary experiences […]