Incremental Sales

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InMarket Launches Incremental Sales Lift for the Automotive Industry

News

InMarket Launches Incremental Sales Lift for the Automotive Industry

LCI for the automotive industry is a closed-loop attribution platform that provides incremental sales and visit lift metrics.

Staff Writer

7 days ago

Explained: Marketing Mix Modelling

Martech

Explained: Marketing Mix Modelling

TLDR: Marketing Mix Modelling (MMM) is a statistical analysis technique that lets marketers measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their objection. The insights help optimise ad spends and allow marketing teams to refine their efforts based on various factors that contribute to conversion or engagement

Yolande D'Mello

September 26, 2021

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