impact.com

impact.com’s new capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel.

The new collaboration between Rakuten and impact.com combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem.

By integrating directly with YouTube’s Creator Partnerships API, impact.com helps brands move from fragmented workflows and estimated metrics to a unified, data-driven approach.

Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.

impact.com, a partnership management platform, has acquired Pressboard, providers of an analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content partnership opportunities. Pressboard provides a suite of tools to measure sponsored content, eCommerce, and social media programs. It provides content creators with insights, from reporting automation to […]