Immersive experiences

Apple Vision Pro app allows users to shop products in immersive NYC and Paris boutiques.

The Area Scale AR Agents application revolutionises navigation within public spaces by offering an AR personal agent that guides users seamlessly throughout their journey.

Each month's holographic show is curated with storytelling from major studios, creators, artists, and influencers, as well as live interactive hologram events with celebrities.

FFFACE.ME is an Innovation Tech Studio that integrates AR Filters & Mirrors, Digital Clothing, Virtual Influencers, and Metaverse into brands’ marketing communications.

Alo Yoga, Sawhorse Productions bridge digital and physical worlds with immersive space on Roblox.

Rewind 2024: Immersive experiences are here to take the customer away from the ordinary. Technologies like AR, VR and AI are at the helm of this, where customers won’t accept an experience that doesn’t offer virtual engagement.

BHN and Roblox also plan to introduce physical gift cards by the end of the year, available both in-store and online through various retailers.

Customers are increasingly finding the idea of “going shopping” irrelevant, and instead expect shopping to come to them. Virtual reality gives customers the chance to experience a product first-hand, almost as if in real, yet not.

Roblox will develop innovative ways for WPP’s creative agencies to utilise the platform as a creative engine and partner with Roblox creators.

CONTEN.T will help Barbour deepen its connection with younger audiences by delivering immersive experiences.