Makeup by Mario Taps FFFACE.ME for New Virtual Try-On
FFFACE.ME is an Innovation Tech Studio that integrates AR Filters & Mirrors, Digital Clothing, Virtual Influencers, and Metaverse into brands’ marketing communications.
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Makeup by Mario, a brand created by celebrity makeup artist Mario Dedivanovic, has launched a virtual try-on experience in collaboration with FFFACE.ME.
This allows users to experiment with shades of eyeshadows, lip glosses, blushes, and other makeup products directly through their web browsers on any device.
The launch was made possible by leveraging Snapchat’s free SDK for the web.
A spokesperson for Makeup by Mario commented, “We’re pleased to provide our customers with an improved, personalised experience that offers accuracy comparable to selecting a shade in-store with the convenience of shopping online. The innovative FFFACE.ME shade finder technology realistically represents our shade range and pays off in virtual try-on, making it easier than ever to find your perfect match.”
Polina Klekovkina, COO at FFFACE.ME, said, “There was a lot of buzz around the next big thing for the web, or so-called Web3. We believe that while the web can become decentralised, there’s also a completely different dimension of evolution – the immersiveness and liveliness of the web.”
“We foresee that with the help of AI and AR, the websites of the future will reach new levels of personalisation and responsiveness, acting more as web assistants than present day web showcases. And we’re building a product to implement this future now.”
