Sawhorse Productions Unveils Immersive Space on Roblox

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Sawhourse Productions has announced a refreshed Alo Yoga Sanctuary experience on the Roblox platform.

In a LinkedIn post, it said: “This dynamic, immersive space brings mindfulness and movement to millions of users, offering a unique way to recharge and focus on wellness.”

“But here’s the game-changer: We’ve bridged the digital and physical worlds like never before. Roblox users can now visit one of Alo’s 150+ global retail stores, scan an NFC enabled sticker, and unlock exclusive virtual rewards. This innovative activation – created with our friends at POAP Studios – sets a new standard for how brands engage communities across both virtual and real-life spaces.”

The original Sanctuary launch in 2021 made Alo the number one fashion brand on Roblox.

Sawhorse Productions added: “We’re thrilled to help them take it even further, continuing to bring wellness to the Roblox community in exciting new ways. Pushing the boundaries of immersive tech and retail is our passion, and we couldn’t be prouder to partner with Alo Yoga on this vision.”