Walmart Realm Adds Influencer Inspired Storefronts
Five new influencer inspired storefronts go live on Walmart Realm immersive commerce experience.
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Walmart has unveiled five new virtual storefronts in its Emperia powered Walmart Realm experience, each inspired by trending social aesthetics and brought to life by rising influencers.
These are:
A modern farmhouse with a twist by @izzybecerraaa.
A vibrant, floral showroom from @homewithbao.
A minimalist, gallery space curated by @kee.illena.
A whimsical garden adventure by @madi.alexi.
A serene desert escape designed by @cartii_cartii.
Walmart has also launched Product Sets to allow customers to add curated collections of items directly to their carts with one click for a more seamless shopping experience. Customer favourite features like the Room Randomiser, Custom Influencer Content, and Thematic Mini Games remain at the heart of each influencer storefront, with the aim of making shopping both fun and inspirational.
“With Walmart Realm, we’re reimagining what digital commerce can be: immersive and unexpected. By blending cutting-edge technology with creative storytelling from influencers, we’re creating a new shopping experience that is truly resonating with today’s shoppers,” said Justin Breton, Head of Brand Marketing Innovation at Walmart.
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