Understanding The Immersive CX Value
Rewind 2024: Immersive experiences are here to take the customer away from the ordinary. Technologies like AR, VR and AI are at the helm of this, where customers won’t accept an experience that doesn’t offer virtual engagement.
An airport experience might just be the best example to explore how immersive experiences elevate customer satisfaction. An airport is one of the busiest places in the world and going through the many, many steps of boarding a flight often becomes tiring and chaotic. Imagine having your own personal concierge at such a time, who helps you with any kind of query, ranging from flight status to meal options at the airport.
Besides just troubleshooting your journey, extended reality (XR) can offer immersive experiences at the airport to make pre-boarding more enjoyable. Extended reality, which comprises augmented reality (AR), virtual reality (VR) and artificial intelligence (AI), has helped brands increase their returns on investment by whopping heights.
While the airport experience is just one great example, immersive experiences have also found substantial benefits across other industries, including retail, automotive, entertainment, and more.
Martechvibe examines the 2024 literature from industry leaders and in-house editorials to establish the attitudes and insights that define the current state of the mobile app landscape. The following articles highlight what goes into building the right mobile app experience.
AR Trial Rooms are Transforming Shopping
With virtual stores, you are basically online shopping like usual—adding items to your cart and checking out—but experiencing virtual fun along the way. The browsing experience upgrades from simply scrolling down your screen to virtually walking around and participating in immersive activities that stimulate the mind’s sensations. Customers are increasingly finding the idea of “going shopping” irrelevant, and instead expect shopping to come to them. Virtual reality gives customers the chance to experience a product first-hand, almost as if in real, yet not.
AI Is Becoming A Favourite Music Streaming Partner
AI-driven music streaming services utilise sophisticated algorithms to analyse vast amounts of data and understand user preferences. These algorithms consider various factors, such as listening history, genre preferences, mood, and even the time of day, to create a personalised musical profile for each user. By deciphering these patterns, AI can accurately predict what a listener might enjoy next, ensuring a seamless and enjoyable experience.
How Can XR Drive the Next Era of Air Travel
Today’s travellers demand more convenient, entertaining, and memorable experiences than ever before, leaving the industry wide open to a new era of digital disruption. Leading the charge is an arm of technologies known as extended reality (XR). XR uses AR, VR and AI to offer immersive experiences, using which, travel providers can reimagine and elevate customer experiences, ensuring every journey is smooth and exciting, from booking to landing.
