Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle. In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]
