Airmeet, a virtual and hybrid events platform, announced the appointment of Mark Kilens as the company’s first Chief Marketing Officer (CMO). In this newly created role, Kilens will lead Airmeet’s global marketing team and work to advance the event-led growth movement across the B2B events category. Kilens brings 15 years of marketing leadership experience to […]
Amplitude, a digital optimisation company, has integrated its technology with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, MailChimp, Klaviyo, and Customer.io and enhanced its existing integration with HubSpot. Through its growing partner ecosystem, Amplitude ingests data through customer data platforms data warehouses, SaaS platforms, and Amplitude’s own software development kits. “As the demand […]
HubSpot, the customer relationship management (CRM) platform for scaling companies, announced that its App Marketplace is now home to more than 1,000 integrations that span use cases in marketing, sales, service, and more. The news comes less than two years after the marketplace surpassed 500 apps, reflecting HubSpot’s commitment to building an ecosystem that serves […]
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
ON24 rolled out an integration with the Drift platform, allowing joint customers to combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences. The integration allows companies to track engagement across marketing and sales activities.With activity and real-time conversational data using the Drift chatbot, marketers can capture even […]
TLDR: Focused on CX, brands can use the continuous momentum of satisfied customers to drive referrals and increase sales. The momentum depends on three elements – spin speed, friction, and size. It is critical for all brands to align business strategies to address all three elements. With CX gaining importance every day, a comprehensive marketing […]
Customer relationship management platform HubSpot launched the open beta version of its end-to-end payments solution, HubSpot Payments. More than three-quarters (77 per cent) of B2B buyers consider their most recent purchase to be complex or difficult, according to research firm Gartner, which means longer purchase processes and more friction for customers as well as lost […]
Today, consumers are more empowered than ever. They search and find information on businesses quickly, conveniently, and at any time and place. According to research from HubSpot, there has been an exponential growth in the number of “near me” searches in the past two years. As per the statistics, “near me now” saw a 150 […]
Vibe MarTech Fest (VMF) is scheduled to run its fourth edition on September 7th and 8th. Over the years, the conference has occupied a prestigious position on marketers calendars as the undisputed resource on MarTech. The growth of the conference is a testament to the martech maturity of the region. While the Middle East has […]
HubSpot and Envato, the online community for creative assets recently announced the launch of over 250 website themes on Envato Market, all made specifically for the HubSpot CMS Hub. Designed by Envato’s international community of professional theme developers, the new templates offer a wide variety of ways for businesses to customise their online presence, whether they use a multi-purpose […]
