Regulated brands such as financial institutions are expected to deliver the same frictionless experience as retail, says Donata Peksa, Head of Brand Experience at HSBC. She speaks about how marketers need to change the way they think to deliver to the new customer expectations.
The annual Customer Experience awards was launched to acknowledge the region’s leaders and enterprises enhancing customer experience through technology. This year, the CX Strategy Stalwarts award was presented during CX NXT – the Customer Experience summit taking place in Dubai on November 16-17, 2022. Dalia Mansour, Field Marketing Manager, Middle East and Africa at Sprinklr, […]
