Holiday Shopping

Consumers want to see, touch, and physically experience a product before they commit to purchase.

The months of November-January are now synonymous with big online shopping events and sales. This year in particular, given some of the bleak macroeconomics, consumers are on the lookout for a good deal. But that isn’t the only thing they are demanding. Consumers are no longer willing to stand for poorly performing applications and digital […]

Making the most of the holiday shopping surge means planning for inventory demands and increased contact centre traffic. But there is a unique opportunity to meet customers with special deals and convert them to loyalists. After a two-year break due to COVID-19, the much-anticipated holiday shopping season is soon to begin, and things are finally […]

Salesforce, the global provider of CRM, unveiled its 2022 Cyber Week figures, analysing shopping data from over 1.5 billion shoppers on the Salesforce Customer 360 and activity across commerce, marketing, and service (including 24 of the top 30 U.S. online retailers). Overall, 2022 global online sales hit an all-time high of $281 billion, up 2 […]

It's no surprise that when consumer money and time are stretched thin, they are more likely to re-evaluate their spending habits and approach purchasing decisions with more scrutiny.