healthcare

The deal strengthens OpenEvidence’s ad-supported model for clinicians by integrating Amaro’s automation technology and team expertise.

Admanager improves HCP engagement, maximises monetisation and improves return on ad spend (ROAS)

It is a suite of programmatic advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers.

This report provides an in-depth analysis of the recent, rapid and transformative shifts in healthcare marketing.

Boom Health introduced an all-in-one mobile app to streamline healthcare and wellness solutions in the UAE.

Organisations can now sell directly to their customers, automate B2B sales, and improve service with streamlined order and re-ordering support. Salesforce has introduced Commerce Cloud capabilities specifically for healthcare and life science companies to create personalised experiences across every interaction through a unified, real-time view of each patient and provider. With new features in Commerce […]

Innovaccer unveiled the Innovaccer Experience Center, the industry’s first solution to transform the contact centre into an integrated, data-driven consumer experience centre for front-line healthcare agents. The Innovaccer Experience Center unifies patient and consumer data across virtually all stages of the healthcare journey, giving contact centre agents everything they need to know about a person’s […]

Real-time medical health and personalisation will go a long way in establishing the patient-organisation relationship Healthcare has been evolving with technological progress and clinical research achievements. Many are diving deep into personalised care. Experts believe non-personalised healthcare services will be considered unethical, uneconomic and inefficient in time. Today, customers demand increased personal guidance and tailoring […]

Dstillery, a custom audience solutions company, launched Custom Patient Targeting, a privacy-safe predictive behavioural targeting solution for healthcare. Powered by Dstillery’s ID-free technology, Custom Patient Targeting uses artificial intelligence-powered predictive modelling to learn how, when, and from where patients browse the web. When combined with a seed data set representing a desired patient outcome, Custom […]

The convergence of blockchain and AI brings new value to finance and healthcare companies. More importantly, blockchain will increase human trust in AI Artificial Intelligence (AI) is here, everywhere. It is becoming a mainstream technology at organisations, according to a PwC report. However, a new study by Cogito found that 26 per cent of consumers […]