GroundTruth

PlaceIQ is a longstanding player in location intelligence, competing with firms like Foursquare and Groundtruth Precisely announced that it’s entered into a definitive agreement to acquire location intelligence firm PlaceIQ. Precisely is owned by Clearlake Capital Group and TA associates, both private equity firms that continue to make moves in local commerce. The deal terms […]

GroundTruth announced that it has acquired Addy, an online local advertising store. The acquisition will combine Addy’s self-serve advertising technology and UI with GroundTruth’s location-based ad capabilities to offer small businesses seamless access to marketing solutions that drive important business outcomes such as visits to their locations. According to industry forecasts, local advertising in the […]