Greg Petro

The new software provides an immediate competitive advantage to retailers and brands grappling with 2023’s challenging economic environment First Insight announced that it has launched new price optimisation software that will support retailers and brands with one of the greatest challenges they face in today’s economic environment. In a recent report, First Insight and WWD […]

First Insight has enhanced its Next-Gen Experience Management (XM) platform’s segmentation and marketing capabilities. Users can now create target customer segments and leverage these segments for more accurate marketing. The enhancements include dashboards for tracking and trending key metrics, attributes, and reporting and visibility into per-segment completion status. Also Read: Why Are Marketers Investing in […]