Google Cloud

Strategic collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks.

Adobe CX Enterprise powers agents that can help scale impactful, personalised customer experiences so that interactions consistently reflect brand guidelines.

Leveraging Gemini models, Felix Agentic replaces manual data investigation with immediate, plain-language understanding of digital customer behaviour with the right business context.

The partnership also led to a native integration between Google Cloud Contact Center AI and Twilio Flex to enable companies to deploy AI-powered virtual agents for self-service interactions.

With Commerce GPT, companies will be able to deliver personalised shopping experiences and customised offers using GPT-powered dynamic buying journeys.

Nuvalence’s partnership with Google Cloud will accelerate how these platforms embrace and embed AI-powered features and experiences to gain a competitive advantage

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Alvaria WEM solutions provide agents with flexible scheduling options, gamification, performance tracking and automated workflows.  UJET, a contact centre platform provider, has partnered with Alvaria and Google Cloud to enable contact centres to integrate and leverage Alvaria’s outbound and workforce engagement management (WEM) capabilities through Google Cloud Contact Center AI Platform. Alvaria WEM solutions provide […]

With Habu and BigQuery, marketers can unify, manage, and govern all types of data, analyse and share data across clouds. Habu, a provider of data clean room software, is partnering with Google Cloud to integrate its Data Clean Room applications natively on Google Cloud’s BigQuery. The native integration between Habu and Google Cloud’s BigQuery provides […]

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Toyota Launches AR Experience For Toyota Crown Toyota has […]