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Power My Analytics, a reporting automation tool that enables digital marketers to automate their data collection and integrate the metrics they need into their favourite data destinations, has released new data connectors for Google Analytics, Google Ads, Google Search Console, Google My Business, and YouTube. Data connectors are ETL applications used to authenticate, collect, and […]

The Microsoft Audience Network, Microsoft Advertising’s native ad platform, will soon support Facebook campaign import functionality and video ads. Much like the Google Ads import feature that many are familiar with, advertisers will soon be able to import campaigns from Facebook Ads into Microsoft Advertising. This new feature, currently in open beta in select markets, […]