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Hardee’s Uses Snapchat to Upgrade its Brand Image
Hardee’s and Initiative Media partnered with Snapchat to elevate its brand image and to connect with consumers by building on its “Go All In” campaign. Through this collaboration with Snapchat, Hardee’s leveraged a dual-format approach using augmented reality (AR) Snapchat Lens and commercials to generate awareness and excitement around the brand’s limited-edition burgers launched for […]
