GEO

With the new GEO service, Edge Marketing helps clients go beyond visibility by ensuring they are cited, trusted, and recognised as credible sources in the moments that matter most.

To ensure brands get visibility while navigating a dual-audience world, Optimizely’s CMS will include new capabilities across three areas: page optimisation, site-wide optimisation, and GEO analytics.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands who embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.

As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.

The GEO Authority Builder combines Longview’s expertise in earned media and brand credibility with Nowspeed’s strength in performance-driven digital marketing.

Lily AI’s content optimisation solutions address the challenge of “Being Found to Be Sold” by leveraging its proprietary AI and deep understanding of product data assets and consumer intent.

Pace Generative is built for businesses and professionals in industries where trust, expertise, and timing drive customer decisions – including healthcare, finance, law, education, consulting, B2B services, and high-end consumer markets.