GEO

New AI agents, cutting-edge GenAI brand visibility, AI automated web segments analysis, and more arrive with improvements across Similarweb’s platform for web, apps, and ecommerce.

Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web.

Botify’s all-in-one platform now makes AI visibility measurable and actionable across Google AI Mode, ChatGPT, and Perplexity as GEO and AEO become pillars of modern marketing strategies.

To make AI visibility insights accessible to everyone, Adobe also introduced a free Chrome extension (“Is Your Webpage Citable?”) that is powered by LLM Optimizer.

Search AI helps multi-location brands track searches, see how they appear, analyse AI engine content about them and competitors, and act autonomously to improve visibility, accuracy, sentiment, and engagement.

With the new GEO service, Edge Marketing helps clients go beyond visibility by ensuring they are cited, trusted, and recognised as credible sources in the moments that matter most.

To ensure brands get visibility while navigating a dual-audience world, Optimizely’s CMS will include new capabilities across three areas: page optimisation, site-wide optimisation, and GEO analytics.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands who embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.

As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.