generative engine optimisation

Evertune’s Partner Connect enables marketers to activate programmatic advertising campaigns on publishers that influence AI search recommendations.

As part of this collaboration, impact.com will also make a strategic investment in Evertune, reinforcing the companies’ shared commitment to shaping the future of AI-powered commerce discovery.

Built in partnership with AthenaHQ, the GEO Studio responds to the biggest visibility crisis brands have faced in a decade: AI systems increasingly decide which businesses appear, yet most brands are not “AI-ready.”

Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.

To help brands improve their chances of being cited as the answer in AI-driven search tools and see tangible business results, Brandpoint has created a comprehensive package that complements branded content strategies.

The strategic alliance combines iQuanti's data-driven marketing expertise with Profound's AI visibility intelligence to help brands capitalise on the AI Search revolution.

oakpool.ai provides marketing and communications leaders with a clear understanding of how and how often their brands appear inside today's generative search engines, including ChatGPT, Gemini, Claude, and Perplexity.

AI Commerce Visibility is a new solution designed to help brands get found by AI and chosen by shoppers, working seamlessly with the Parcel Perform platform to ensure that brands are consistently chosen by shoppers.

To make AI visibility insights accessible to everyone, Adobe also introduced a free Chrome extension (“Is Your Webpage Citable?”) that is powered by LLM Optimizer.

Search AI helps multi-location brands track searches, see how they appear, analyse AI engine content about them and competitors, and act autonomously to improve visibility, accuracy, sentiment, and engagement.