Organisations fail because their initiatives are dictated by inward-looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the time the project launches. Disregarding the problems people face both internally and externally hurts companies in the long run. A few priorities to consider: Business priorities — Projections based on inaccurate […]
Only 36 per cent of Gen Z (ages 13-17) use Facebook at least once a week, compared to 87 per cent of millennials, 90 per cent of Gen X, and 96 per cent of baby boomers, according to a survey of social media users in the US. Facebook is generally considered the pinnacle of social […]
Data gathered by SCORE, an American small business mentoring organisation, found that more than half (58 per cent) of consumers used voice search to find local business information last year. Nearly half (46 per cent) of users searched for a local business daily, while a further 28 per cent searched about once a week. Younger […]
