Fraud Prevention

The report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.

Fraugster, a German-Israeli payment intelligence company, has partnered with marketplace payout specialist, Payaut to provide fraud prevention services to marketplaces. This collaboration allows marketplaces to have easy access to a range of fraud prevention, compliance and revenue uplift solutions. In 2020, marketplaces accounted for 62 per cent of global online consumer sales, according to Digital […]

Nine digital trends that have been embraced by businesses worldwide While the world is running on recovery mode, the scale of optimism is rising exponentially. Global business leaders are keen on using the low-risk approach and leveraging digital trends and rapid technological advancements. The Middle East countries are high-spirited and are looking forward to diving […]

With marketers citing repetitive workflows as a top pain point, Adjust’s new Control Center automates campaign management, empowering them to focus on creativity, strategy, and pushing boundaries. Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the launch of its pioneering new product, Control Center, which will be part of the Adjust […]