Forrester Consulting

A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]

Ninety-five per cent of marketers have experienced negative business impacts because of the marketing and strategy challenges they face. Enterprise Customer Data Platform (CDP) Simon Data released a report entitled When Data Drags You Down: Maximize Marketing Objectives With Modern Data Infrastructure. In the study conducted by Forrester Consulting, they examine the gap between marketing […]