Fintech

Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.

Network will empower noqodi’s various existing payment channels, including ecommerce, POS, and SoftPOS to accept card payments.

The future of financial services will be characterised by speed, convenience, and an emphasis on providing a frictionless customer experience, says Sheldon Chuan, Chief Marketing & Digital Officer at Home Credit Indonesia.

To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.

IVA Emerie can integrate with any contact centre solution and be used across multiple interaction channels, including web chat, mobile web, phone, and SMS.

Mashreq is known to be the first bank in the UAE, but its success reflects in the digital-first approach and innovative products How would a parent feel about allowing their children to handle a bank account and be responsible? Mashreq Bank’s latest product innovation is its digital banking proposition – Neo NXT – catering to […]

Banks are trying to keep up with fintech companies that pursue a more product-oriented approach to implementing AI and selling AI-enabled offerings Turkey’s third-largest private bank, Yapı Kredi, recently automated its customer care, operations, and consumer credit departments utilising RPA. Previously, agents would need to manually gather information from different systems and sources to address […]

Sary, the B2B eCommerce platform in the MENAP has announced its acquisition of “Mowarrid”, one of the B2B marketplaces in Egypt. This acquisition reflects a strategic move for Sary toward its expansion plans throughout the North African markets starting from Egypt, the second-largest economy in Africa, and the third-largest in the Arab world with a […]

 CleverTap announced superior growth numbers across the Middle East over the past year, fueling its expansion into Turkey. Since launching in the Middle East in 2020, CleverTap has doubled its growth in META by adding 100 new brands to its company portfolio. “Our rapid growth in the Middle East is welcomed with great enthusiasm and […]

App marketing analytics platform Adjust released its annual Mobile App Trends Report, which shows mobile app growth continuing to accelerate globally in 2021. The report — based on Adjust’s top 2,000 apps and its dataset of apps tracked across gaming, e-commerce, and fintech — analyses long-term trends in installs, sessions, time spent in-app, retention and re-attribution rates across […]