Fintech

New AppsFlyer data, unveiled at MAMA Dubai 2025 before more than 400 brands, reveals the UAE’s transition from growth through acquisition to loyalty-driven profitability.

The partnership between Vested and Fintel Connect will help banks and financial brands unlock new growth through affiliate marketing, a proven, cost-effective channel that drives qualified customer acquisition.

The Prove Verified Agent solution extends the company’s innovation in building the Prove Identity Graph to future-proof banks, payment networks, platforms, and merchants for the next era of commerce.

The product innovations from PayPal and Google help advance the intelligent agent revolution, equipping consumers, merchants, and developers with flexible tools to engage in the next generation of digital commerce.

Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.

The report emerges as fintech investment reached $53 billion globally in 2024, despite ongoing concerns about regulatory uncertainty in the sector.

Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.

Network will empower noqodi’s various existing payment channels, including ecommerce, POS, and SoftPOS to accept card payments.

The future of financial services will be characterised by speed, convenience, and an emphasis on providing a frictionless customer experience, says Sheldon Chuan, Chief Marketing & Digital Officer at Home Credit Indonesia.

To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.