Experience

When decision-making is easier, agents don’t have to click between multiple tabs to compare offers. That makes them faster and more efficient.

Disconnection between platforms and systems results in inefficient marketing campaigns, poor data management, and dull customer experiences. Martechvibe spoke to Jeremy Swift, CEO and Co-founder of Cordial, about how to deliver cross-channel experiences that impact both the consumer experience and the bottomline. Fortunately or unfortunately, consumer behaviour doesn’t move in a straight line, says Jeremy […]

International customer experience keynote speaker Dan Gingiss has a bone to pick with anyone who refers to customer experience as a soft skill. It is no longer a nice-to-have – it’s a must-have. “It is as important as your finance team, legal team, or anything that is a hard skill. And the reason is that […]

In an exclusive interview with Martechvibe, Dr Chris Humphris, Head of Digital First Engagement (EMEA) at Verint, shared how automation enables consumers to self-serve lower-level inquiries while freeing up agents to address more complex issues. This could create capacity in contact centres to improve overall customer sales and consumer service experience. Tell us about your […]

Vezeeta announced the appointment of Choucri Asmar, the former founding executive of AXA Africa Health as its new Chief Providers Officer, Customer and Experience. In his new role, Choucri will now lead Vezeeta’s clinical network across the Middle East and Africa region and empower healthcare providers and entities to offer exceptional patient experiences. With more […]

Zoho has been in the business of transforming the way people work since1996. When the pandemic prompted companies globally to shift into remote working scenarios, Zoho stood up to the opportunity of leveraging their solutions to help enterprise transition smoothly. Earlier in April, Zoho Corporation launched a new business division, Qntrl (pronounced ‘control’) to deliver […]