In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
The move aligns with the university’s commitment to enhancing AI competitiveness across vital sectors, including aviation and logistics in the UAE.
Today, 25 per cent of new cars produced are ‘connected’. By 2026, this number will increase to 60 per cent. Vilhelm Hedberg, Founder of ekar, speaks about cultural considerations, subscription plans and fueling the mobility market with data In an interview with Martechvibe, Vilhelm Hedberg, Founder of ekar, spoke about ekar’s journey, and how it […]
Etihad Airways, the national airline of the UAE, has announced the upcoming release of the airline’s first non-fungible token (NFT) collection, ‘EY-ZERO1’. The utility-driven series features ten highly detailed 3D aircraft models, each one showcasing a unique Etihad Airways Boeing 787 Dreamliner livery. A total of 2003 limited-edition collectibles, symbolising the year when Etihad Airways […]
On the occasion of Earth Day, which went by on April 22, travel agency Trip.com and Etihad Airways launched a month-long campaign that invited users to Travel with a smaller footprint. Users who were booking were given the choice to select flights that came with the “carbon-offset free” tag. What does that mean? According to […]
Citi has renewed its cash management mandate with UAE flag carrier Etihad Airways, further assisting the airline with a major treasury transformation journey, helping to enhance its automation, digitalisation and overall efficiency. Etihad will gain access to Citi’s breadth of digital capabilities across working capital and liquidity management, payments and collections, reconciliation and visibility, as […]
Etihad Airways and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities. Etihad will leverage Ad-Lib.io’s platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform was selected to deliver a user-friendly interface, simple scalability, and transparent workflow that would enable teams to collaborate on automated ad […]
Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]
Etihad Airways recently announced the launch of the next phase of digital transformation for its finance division, which will leverage Microsoft AI to automate its bank-reconciliation process. The move will address the increasing demand for improvement in productivity and operational effectiveness in the post-COVID era. Etihad is set to make significant gains on efficiency by […]
