Employee Engagement

Why prioritising human-centric interactions is essential for businesses striving to meet evolving customer expectations.

Jaslyin Qiyu, Head of Client, Digital Channels and Content Marketing at Citi Singapore talks about avoiding new solutions to become a white elephant. It’s imperative to establish a holistic adoption strategy involving power users and train-the-trainer concepts.

Rather than only asking how we can use data to better target customers, we need to ask how big data creates value for customers.