Since the pandemic, 89 per cent of customers in the UAE and 91 per cent of customers in the Middle East and North Africa have become digital converts and intend to continue buying everything online. The data was part of a study that digital experience platform Sitecore recently commissioned with YouGov MENA more than 650 […]
Dubai-based transport startup Swvl has agreed to buy Shotl, an Uber-like service for bus and van operators that caters to municipalities, corporations and educational institutions, according to a source. Founded in Egypt in 2017, Swvl also operates a digital platform that allows passengers to reserve and pay for rides with bus operators along fixed routes. […]
Arab Advisors Group recently announced the launch of its new benchmark reports during September 2021 covering key telecom operators in MENA. The reports will track and monitor operators’ presence, engagement, responsiveness, and interaction on social media platforms. The reports will cover more than 40 operators which offer telecommunication services across 14 Arab countries. These countries are Algeria, […]
Teegara.com, the Cairo-based eCommerce startup recently closed a five-figure pre-seed follow-on funding round led by the Alexandria Angels Network, as well as angel investors from Saudi Arabia, Egypt, and the Netherlands. Teegara is a B2B2C e-commerce marketplace that helps retailers and social eCommerce merchants to trade. Through its digital platform, the company aims to solve […]
Cohesity has appointed Gregg Petersen as regional director for its operations in the Middle East and Africa (MEA) region. Petersen will focus on empowering regional businesses in UAE, Saudi Arabia, Qatar, Egypt, and South Africa to easily and effectively back up, manage, protect, and derive value from their data through Cohesity’s next-gen data management solutions. […]
Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation by young firms contributes significantly to aggregate productivity growth. When it comes to startup success stories in the region, ride-hailing service Careem, which was acquired by the US-based Uber in 2019, […]
Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]
YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]
With a powerful hold on the Chinese market, super apps are gradually finding a place in the global industry amidst hesitancy and optimism. A concept envisioned in 2010, super apps have created a niche market in the Chinese industry. A tremendous success in a country that was known for its copycat technology, the world wonders […]
