Holiday retail sales are likely to increase between 7 per cent and 9 per cent in 2021, according to Deloitte’s annual holiday retail forecast. Overall, Deloitte’s retail and distribution practice projects that holiday sales will total $1.28 to $1.3 trillion during the November to January timeframe. Deloitte also forecasts that eCommerce sales will grow by 11-15 per cent, year-over-year, […]
Emplifi, the unified customer experience platform, recently announced the launch of Emplifi Social Commerce Cloud, offering industry-first social commerce capabilities for CMOs, eCommerce leaders and social media teams charged with driving high conversion rates and increased revenue across social platforms. The innovative, first of its kind platform delivers a full suite of solutions to enable […]
Last year, Chinese steamer Yuansan live-streamed himself sleeping for two days, attracting 18 million viewers. Yes, you read it right. In 2016, live streams began to grow in Japan and Germany on YouNow, Periscope, and UStream. While common motivators to host such sessions were reaching target audiences, and creating communities, another reason that got brands […]
Shopping patterns call for a unified customer journey to match the expectations of time-crunched consumers. IDC & Milkman Technologies presented a report entitled Master the Last Mile to Exceed Customer Expectations and Win Loyalty. It offers data and insights on how harnessing technology such as advanced analytics and hyper-automation for the last-mile is becoming a […]
Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]
As eCommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales. Omnisend’s research discloses that the average conversion rate for web push messages—which appear when a browser is open on any type of device—is 35.7 […]
Internet retailer Souq.com in Egypt has been relaunched to Amazon.eg, the eCommerce giant recently announced. “Souq.com is now Amazon.eg,” a statement said. The relaunch was announced following the recent inauguration of Amazon’s fulfilment centre in the 10th Ramadan City. “A proud day for Souq.com and Amazon, a day we have been working toward since the two companies […]
Digital-first retailers are emerging from the pandemic in a greater position of strength compared to incumbent retailers (those who started in stores, catalogues or wholesale before adding eCommerce) — even as people begin to resume their pre-pandemic ways of life. According to a recent survey of more than 100 retailers by CommerceNext and sponsored by […]
TLDR: The RFM score is calculated as follows: (Recency score x Recency weight) + (Frequency score x Frequency weight) + (Monetary score x Monetary weight). RFM analysis is an underestimated concept that needs to be the centre of every personalisation strategy, especially on the eCommerce platforms. Featuring over 600,000 plants, 200 million plant images, the […]
Noogata, a global leader in no-code artificial intelligence (AI) data analytics for enterprises, has been selected by luggage and accessories firm, the Bugatti Group, to increase the effectiveness and efficiency of their eCommerce business and marketing strategies globally. This will significantly grow their eCommerce business, with a strategic objective of moving 50% of their sales […]
