Andrey Dorosh explains how brands can balance direct-to-consumer growth with retail partnerships, differentiate across channels, and prioritise retention to drive long-term profitability and customer value.
DTC brands have a unique opportunity – a direct line to their customers. Martechvibe spoke to Joshua Foo, Senior Retention Marketing Manager at Chronos Agency, about growing visibility and finding that hero product.
Aleran Software announced the launch of its Stripe integration capability for its Unified Commerce Platform. The Stripe integration will allow payment processing for online orders across Aleran’s B2B, DTC, and B2C eCommerce solutions. “Now manufacturers and sales agencies who already have an account with Stripe or are interested in Stripe’s payment processing will have a […]
CI&T published Solving CPG & Retailer Demand Forecasting Dilemmas, which examines the demand forecasting relationship between retailers and suppliers. The report highlights pain points and opportunities for both parties, revealing a misalignment of data strategies causing ineffective forecasting. Demand forecasting, using data and insights to predict how much of a kind of product consumers will […]
