DSP

The programmatic buying partnership give advertisers using Amazon DSP direct access to Netflix’s premium ad inventory across 11 global markets

The co-managed model provides advertisers with a cost-effective entry into Viant’s platform, which supports advanced identity resolution, real-time measurement, and omnichannel targeting across CTV, desktop, mobile, audio, and DOOH.

Combined with DOOH’s ability to reach consumers throughout their daily routines, the partnership with Acxiom equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most.

The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).

TripleLift’s pause ad solution is DSP and publisher-ad server-agnostic, integrating seamlessly with major DSP platforms certified with TripleLift’s CTV High Impact suite.

Premion’s DSP seamlessly integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, and retargeting.

Octillion introduces a new bias towards quality media, helping advertisers and agencies curate impressions from publishers with better data practices.

AMC audience creation enables seamless transitions from insights to action by directly integrating with Amazon DSP campaigns.

Amazon DSP is launching a new UX with simplified workflows to enable campaign creation in just a few clicks.

The acquisition will provide customers with access to a full omnichannel suite of solutions through a single platform Simpli.fi, an advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a contextual and native demand-side platform (DSP). The combination of Bidtellect’s contextual and native advertising […]