VideoByte, a Connected TV (CTV) advertising technology provider, selects DoubleVerify as their partner to ensure the VideoByte platform benefits advertisers, publishers, and users with quality data and controls. With the CTV space growing rapidly, publishers and advertisers need confidence in the data powering revenue and performance. VideoByte’s industry-first compliance toolset ensures the futureproofing of CTV […]
DoubleVerify, providers of a software platform for digital media measurement, data, and analytics, and Comscore, a partner for planning, transacting, and evaluating media across platforms, are pairing up to develop an integrated media quality verification and audience measurement solution to allow advertisers to measure the impact of their full media plans. With this partnership, DV […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV, for $150m (£111m). OpenSlate’s solutions provide insight into the nature and quality of ad-supported content […]
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the expansion of its business into the Middle East and North Africa (MENA) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh – both of whom join with extensive experience of the region. Based in DV’s Dubai office, they will […]
