DISQO

The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.

DISQO’s advertising measurement products, Brand Lift and Outcomes Lift, have been integrated into Adelaide’s omnichannel AU attention metric, which enables companies to move beyond viewability with increased transparency into media quality. With this integration, DISQO’s insights will help advertisers understand and demonstrate the full-funnel impact of high-quality attentive media, from brand awareness to intermediate digital […]

Customer experience platform provider DISQO has acquired Feedback Loop, a provider of technology for consumer feedback for product and marketing professionals. Financial terms of the deal were not disclosed. With the addition of Feedback Loop, DISQO helps companies get a comprehensive understanding of brand, product, and customer experiences. “Organisations often lack the access and tools […]

The global marketing technology (MarTech) sector is now valued at $121.5 billion, as the landscape rapidly evolves. Investment in the sector is increasing year after year causing significant growth. We bring you the latest investment news in the space. November Lusha Raises $205 Million For Global Expansion Plans Israel-based B2B intelligence company Lusha completed a […]

Consumer insights platform DISQO recently announced that it closed an $85 million series B growth round led by Sageview Capital, with participation from March Capital, Valuestream Ventures, and existing investors Alpha Edison and Bonfire Ventures. DISQO’s cloud-based measurement software and research APIs power consumer insights for over 175 blue-chip brands, over 125 of the world’s largest market […]

Audience insights platform DISQO announced that it has acquired cross-device measurement company Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement capabilities. DISQO is an audience insights platform that powers brand decisions. The DISQO platform is built on connected permission-based data, shared directly by consumers.  Armen Adjemian, DISQO’s […]