Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]
In recent years, the focus and surge in eCommerce have been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the latest moves by online giants, including Amazon, suggest we’re not quite ready for a […]
Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]
Social Distancing Technologies, Composable Enterprise, AI-Assisted Design, Differential Privacy and Biodegradable Sensors Among Key Technologies to Watch The 30 must-watch technologies on the Gartner Inc. Hype Cycle for Emerging Technologies, 2020 include technologies that enable a composable enterprise, aspire to regain society’s trust in technology and alter the state of your brain. “Emerging technologies are disruptive by […]
In an era where it is increasingly automated and digital, reaching out to target markets can be challenging for highly competitive industries such as the car dealership market For Al Masaood Automobiles, which continue to be among the region’s leading car dealers with outstanding sales records, it owes a key part of its success to […]
Digital Stallions Forum UAE was founded in May 2020 with a simple goal – Bring together members that matter. The BFSI Digital Stallions Forum, India’s premier and exclusive network for Chief Marketing Officers and Digital Marketing professionals, launched its first Middle East chapter as Digital Stallions Forum UAE, in the United Arab Emirates in May […]
Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why […]
In this exclusive interview with MarTech Vibe Middle East, Pawel Dabrowski, Head of Omni-channel, Nahdi Medical KSA talks about adaptability, advantages of having an agile team, data and analytics strategies and his approach towards investing in technology. Online shopping is witnessing a surge due to COVID 19. Do you think it will change the way […]
