Digital Turbine, an independent mobile growth and monetisation platform, announced a multi-year strategic partnership with Google. The partnership will accelerate Digital Turbine’s product and growth strategy to support the Android ecosystem by enabling nearly a billion devices with intelligent app discovery. Digital Turbine will work with Google Cloud premier partner SADA to implement Google’s enterprise […]
According to publishers from all regions, video ads also bring in the most revenue while display ads are widely used especially in non-gaming apps. As a part of Digital Turbine, AdColony and Fyber partnered to learn from their clients about the current trends in the in-app monetisation ecosystem. The Mobile App Monetisation Survey was distributed […]
Global on-device mobile platform firm Digital Turbine has acquired AdColony for approximately US$400 million. CEO of AdColony’s parent Otello, Lars Boilesen, said that Digital Turbine, with its “massive user base, extensive global relationships and distribution”, will benefit from the acquisition. “The combination will yield a highly-differentiated and more vertically-integrated solution for the mobile advertising industry. […]
