digital marketing

CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]

Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]

The business registration and licensing (BRL) sector in the Dubai department of economic development (DED or Dubai Economy) and US e-commerce giant Amazon recently launched a new programme to support DED Trader license holders by providing interactive e-learning content to help them thrive in the digital economy and grow their businesses online. DED Trader is […]

Gupshup has announced that it had raised $100 million from investment firm Tiger Global Management, valuing the messaging services provider at $1.4 billion. The company, which had its last funding round about a decade ago, said it saw greater investor demand than anticipated and would raise additional funds as it looks to scale up its […]

Egyptian digital payments provider Paymob has raised $15 million in a new funding round led by UAE-based venture capital firm Global Ventures.  The new capital is part of the second tranche of the company’s Series A fundraising activity. Last year, the company raised $3.5 million as part of the first tranche. The investors in the […]

Merkle has been selected as the performance agency for Virgin Mobile in the UAE. Merkle, a part of the Dentsu group, is a leading technology-enabled, data-driven customer experience management company. Merkle specialises in delivering unique and personalised digital customer experiences.  Merkle has been tasked with building and executing a performance strategy that helps drive brand […]

Uber’s long-term partnership with Mastercard continues to grow with a new strategic initiative focusing on digital payments and advancing financial inclusions which will be facilitated by Mastercard across the Middle East and Africa (MEA). As a regional first, the partnership with Mastercard will enable Uber to drive digitisation across their business operations, leveraging Mastercard’s single […]

The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]

The innovation identifies apparel and fashion brands’ highest value customers PreciseTarget, a retail data science company, is unveiling an innovative new service, ConsumerInsights, providing apparel and fashion brands deeper data and knowledge about each of their customers, and their best acquisition targets, delivered in a flexible cloud-based online service.  The breakthrough solution allows brands and […]

Merkle, the customer experience management (CXM) company, has launched two new podcast series titled “Inside Job: Making CX Work” and “Digital Marketing Musings.”  Both shows will feature interviews with thought leaders throughout the marketing industry to provide valuable insights into the growing trends of customer transformation and digital media. “Inside Job: Making CX Work” is […]