Users now see the platform not just as a marketplace, but as a trusted layer that actively protects and guides their experience. Tools such as QR screening and contextual chat guidance reflect this shift toward a “guardian-led” marketplace model, says Muneeb Farrukh, Director of Product at Bayut.com & dubizzle.
In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.
The MENA qCommerce (on-demand or rapid delivery) model is set to reach $47 billion by 2030, growing at 17 per cent CAGR, according to a research report from Redseer. While the market is still predominantly driven by food delivery and grocery, the market split is drastically evolving. Nascent retail categories such as fashion and beauty […]
