digital advertising

Pixability360 delivers actionable insights that help brands and their agencies align these efforts and improve performance.

New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.

The ChatGPT integration is part of a broader wave of innovations in GenStudio for Performance Marketing — all designed to give marketers continuous control over performance, not just campaign launches.

As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.

The launch of Wayward Boost reflects a shift in Wayward’s offering, moving from a partnerships platform to a broader performance marketing infrastructure that supports multiple channels.

By embedding CreativeX within CreatorIQ workflows, every creator submission now meets Nestlé’s brand standards before a single media dollar is spent—ensuring brand suitability, creative rigour, and faster production cycles worldwide.

PayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance.

Advertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.

NeuroX brings built-in intelligence to programmatic infrastructure, unlocking incremental reach and stronger outcomes across web and CTV.

By integrating directly with YouTube’s Creator Partnerships API, impact.com helps brands move from fragmented workflows and estimated metrics to a unified, data-driven approach.