digital advertising

Albertsons Media Collective’s onsite incrementality measurement is designed to provide a transparent and consistent approach to evaluating performance.

The release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorise low-quality material at scale.

As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact.

As AI shifts digital interfaces from static pages to live conversations, Nic Baird and Kevin Baragona reveal that advertisers and publishers who align ads with real-time user intent will define the next revenue engine of the internet.

Operating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.

With WunderKIND Ads and Attain, the integration significantly upgrades targeting and measurement capabilities, which enables advertisers to maximise ROI and capture high-value consumers during peak shopping periods.

The approach, developed in collaboration with The Trade Desk, is designed to help advertisers improve cost efficiency in CTV while preserving the premium media quality and performance standards associated with the channel.

Building on MediaRadar's Competitive and Commercial Intelligence solutions, the new Market Intelligence offering delivers a strategic market view for modern media organisations.

For years, performance marketing distanced itself from brand and creative disciplines, positioning itself as a numbers game - analytical, precise, objective. But as automation takes more of the targeting, bidding and placement decisions, creative becomes one of the few levers marketers still directly control, says Paul Morris.