digital ads

Integrate launched Precision Social and cross-channel Insights in its Demand Acceleration Platform. Precision Social helps users activate target account lists in social, rounding out Integrate’s cross-channel activation offerings, which also include Precision Syndication, Precision Digital, and Precision Events. Data from these solutions are funnelled into a new cross-channel Insights experience in Integrate’s Demand Acceleration Platform, […]

Marketing analytics company LeadsRx introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events. LeadsRx Journey captures 100 per cent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads, and more, to understand paths […]