demandbase

Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.

Demandbase AI uses Context Intelligence—a proprietary layer that applies each company’s unique GTM context—to analyse account signals and patterns against pipeline goals, identifying the opportunities most likely to drive results.

Demandbase, the Smarter GTM company for B2B brands, announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics […]

Demandbase launched a unified sales intelligence and account engagement platform that’s directly integrated into CRM. The new release further enables a view into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more. Built to deliver account intelligence in a single view, this new integrated capability brings together first-party and behavioural […]

Demandbase, the B2B go-to-market leader, announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase […]

Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]

Demandbase announced the appointment of Heather Zynczak as the newest member of its board of directors. Heather brings more than 25 years of experience including a combined 10 years as CMO at Pluralsight and Domo to the role. She has also held executive positions within Oracle and SAP, led teams for numerous startups and has […]

While most businesses faced enormous challenges and economic hardships in 2020, Big Tech saw it as an opportunity.  As their revenues grew and down markets are always a good time to consolidate, 2020 saw major acquisitions, here are few of the big ones.  February GoDaddy Acquires Social Content Startup Over This follows GoDaddy’s relaunch of […]

Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform.  The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.  Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 […]