The acquisition will provide customers with access to a full omnichannel suite of solutions through a single platform Simpli.fi, an advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a contextual and native demand-side platform (DSP). The combination of Bidtellect’s contextual and native advertising […]
Zynga Inc., interactive entertainment platform, and Chartboost, a mobile programmatic advertising and monetisation platform, recently announced that the companies have closed the transaction under which Zynga acquired 100 per cent of Chartboost for a total purchase price of approximately $250 million in cash. Chartboost is a unified advertising platform that includes a Demand Side Platform […]
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Introducing the Digital Marketing Players In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Essentially, the […]
