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MessageGears Adds Warehouse-Native AI Capabilities
MessageGears enables AI-driven campaign creation, execution and personalisation directly from live warehouse data, with built-in governance and predictive intelligence.
MessageGears enables AI-driven campaign creation, execution and personalisation directly from live warehouse data, with built-in governance and predictive intelligence.
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
New Data Engineering, Data Lake, and Enterprise Data Warehouse solutions from Informatica are now available on AWS. Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web Services (AWS) solutions, including Amazon Redshift, Amazon EMR, and AWS Glue recently at AWS re:Invent 2019 in Las Vegas. These new […]
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should you be using? The decision comes down to one simple test – who uses it and how. Big data is getting bigger day by day, and the more data we create, […]