data science

Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.

A semantic layer can help organisations bridge the gap between BI users and data science teams In the past, business analysts emphasised historical analysis while data science teams in an organisation attempted to surface exciting insights about the future. Business users make better decisions if they anticipate the future. Similarly, data scientists tend to build […]

AiAdvertising, an artificial intelligence (AI) and machine learning (ML) data science and technology company, announced that it has entered into a License and Development Agreement with Genus AI. “The partnership announced today will lead to the full integration of Genus AI’s technology into our platform, enabling us to provide unprecedented levels of micro-audience targeting of […]

Dynata, providers of a first-party data platform for insights, activation, and measurement, has acquired Optimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company. Financial terms of the deal were not disclosed. The acquisition of Optimus makes Dynata’s first-party data immediately more actionable, connecting it with trusted second- and third-party […]

The Chief Marketing Officer (CMO) Council in collaboration with Deloitte Digital, the experience consultancy, published a new report, Data-Driven Decisioning Powers CX Forward. The new report details the challenges and best practices for defining and progressing toward an ideal customer experience (CX). The insights are based on two surveys of over 300 marketing leaders across […]

The innovation identifies apparel and fashion brands’ highest value customers PreciseTarget, a retail data science company, is unveiling an innovative new service, ConsumerInsights, providing apparel and fashion brands deeper data and knowledge about each of their customers, and their best acquisition targets, delivered in a flexible cloud-based online service.  The breakthrough solution allows brands and […]

CDP is a non-negotiable starting point to drive customer-centric growth. The vision is to put the customer at the centre of business and the centre of enterprise data. By setting up the core infrastructure and inter-relationships, actionable insights are generated business stakeholders can directly consume that. While there is no formal definition of a CDP, […]

●      New platform will leverage data science to provide a more in-depth understanding of customer behaviour. ●      Majid Al Futtaim to translate insights into action, making customer-first store-level decisions based on Carrefour shoppers’ needs  ●      Sustainable growth and smarter business operations at the core of the new initiative  Majid Al Futtaim, the […]

Talkwalker, a social listening and analytics company, today announced the launch of Conversation Clusters, a data visualisation tool that enables marketers, PR professionals, and consumer insight analysts to instantly uncover, understand, and visualise the context around any topic at a glance. The launch marks a significant development in the social listening and analytics space, enabling users […]

First-party data, enriched with one of the world’s largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers. Oracle is helping retailers find their top future customers using data science. A new offering from Oracle Retail, Consumer Insights aids retailers in understanding the characteristics of their best customers then […]