data integration

EngageLab showcased its AI-driven customer engagement platform that empowers businesses to deliver personalised, impactful experiences across multiple touchpoints.

As Southeast Asia’s digital economy surges, businesses across the APAC region need a unified platform for growth. But they face a critical challenge: fragmented data and disconnected systems are standing in the way of delivering the seamless customer experiences today’s buyers expect.

The genAI assistant surfaces knowledge across the company’s data blocks, delivering insights to its users ranging from prospecting to company due diligence.

A modern data integration strategy is critical to support the data and analytics requirements Data is too important to be kept in a silo, out on the edges of a business. It’s a recipe for business anarchy, leading to uncoordinated efforts, uninformed decisions, inconsistent messaging as operational workers are unable to access relevant data about […]

Diesel Labs, the predictive media analytics company producing comprehensive audience insights for the entertainment industry, recently announced that TikTok data will now be integrated into its analytics engine. It will unlock a new layer of intelligence about the films, TV shows, and more content categories with which audiences are engaging. Diesel is also formally launching […]

Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]