data footprint

With a data footprint combining digital and linear TV viewership with advanced audience insights, Comscore continues its winning streak of expanded partnerships and product launches. Media will never be the same, and neither will its currency, says Comscore.  Media disruption has overturned the way marketers and advertisers connect with their target audiences to drive growth. […]

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore’s Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive […]