True Influence, data-driven sales and marketing solutions provider, announced that it has partnered with The Trade Desk, a global advertising technology company, as a primary media buying platform for True Influence’s programmatic campaigns. “We know that targeting the right customer at the right time is crucial to success, so we develop our products to help […]
Zeta, a data-driven marketing technology company announced a partnership with Snowflake, the data cloud company, and the launch of two cutting-edge products. With Zeta Connect, powered by Snowflake, enterprises can integrate their Snowflake instance with the Zeta CDP+ in a matter of hours. This integration eliminates layers of complexity and accelerates the launch of a data-driven marketing […]
L’Oréal Middle East has selected Accenture to help the beauty group across the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a more authentic and human-centred consumer experience across its brands. Accenture Interactive will leverage its expertise in data-driven marketing transformation to provide L’Oréal Middle East a more precise and connected approach […]
Data-sync workflow automation platform Syncari was in the news earlier in May for raising $17.3 million in an oversubscribed series A. Syncari, founded in 2019, offers an automation platform designed to help businesses solve data integration challenges. In this interview, Nick Bonfiglio, CEO of Syncari, talks about how companies in different stages of their digital […]
The next Martech Mandate in partnership with WebEngage titled Is CDP a buzzword or a strong foundation for your data-driven strategy? This complimentary event will take place virtually on the 28th of April at 14:30 GST and attract over 200 senior marketing professionals from across the Middle East. One of the top strategic goals of […]
AnyTag will be the first of a suite of solutions AnyMind Group will introduce to the Middle East for individuals and businesses, including brand building, manufacturing, e-commerce, marketing, and logistics AnyMind Group, a company which develops software for individuals and businesses that enable brand building, manufacturing, e-commerce and marketing, has announced the launch of its […]
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]
SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018. Have you wondered why marketers pay attention to positioning ads at specific places? Or how a supermarket is always located at an optimal location from your house? Like other business aspects, organisations take into […]
Companies are known to invest heavily in their sales strategies. However, what sets successful companies apart is their sales enablement. Sales enablement has garnered wide popularity among businesses for improving sales team’s performance and increasing revenue. Instead of relying on gut feeling, and historical statistics, sales enablement empowers sales professionals to think out of the […]
Earlier this year, in March, iconic global brand McDonald’s surprised the technology sector when it acquired personalisation startup Dynamic Yield. So why would a fast-food company invest a rumoured USD 300 million in a “decision logic” technology provider? Because, according to a 2017 Gartner study, companies that fully embraced online personalisation would enjoy a 30 […]
