data-driven decisions

Suzy is structured around three capabilities—Focus, Prove, and Activate—each designed to close a specific gap in the journey from intelligence to insight to impact.

Yana Welinder, Head of AI, Amplitude, explains how AI and analytics are reshaping product development, improving decision-making, and helping teams focus on what customers truly need.

While the conversation about data-driven decisions is hotter than ever in the marketing world, fundamental challenges such as siloed data present a real operational problem. Maha Alaoui, Manager – Solution Engineering – Middle East & North Africa (MENA) at Salesforce speaks about the steps companies need to take to build a single system of record. […]